In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

Landing pages are designed with a single focused objective – known as a Call to Action (CTA).

To fully understand the difference between a landing page, and the other pages on your website, such as your homepage, it’s important to consider the differences between organic search traffic and paid search traffic.

When asking the question, “What is a landing page?” you need to understand that they are designed for paid traffic like Google Adwords.

The image opposite shows a typical Google search results page (SERP) that you might see after entering a search query.

There are four main areas:

1. Paid Search Results: Google AdWords
2. Paid Search Results: Google Shopping Ads
3. Google Featured Snippet
4. Organic Search Results

If you think bringing traffic to your website is the most challenging task, then you would only be partially right. Getting traffic to your website could be challenging but what is even more important and equally challenging is converting your visitors. With the competition soaring high, organic traffic is just a distant dream for most websites. To attract immediate traffic to websites webmasters use paid traffic generation strategies including but not limited to Pay Per Click Campaigns, Facebook Campaigns, LinkedIn Marketing, etc. All these campaigns you run would bring traffic to your website but what you do with that traffic is what would make sense to your ROI. This is where our Landing Page Design will add value.

We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. We are on a mission to build, grow and maintain loyal communities and client base.