These days SEO is as much about cleaning up mistakes as it is improving on what you have. Google’s war on webspam has made many commonly used link building methods not only obsolete, but actually harmful to your website’s traffic and rankings in search results.  Many of the things you may have thought were acceptable or “best practices” in the past were really never OK, according to Google’s Webmaster Guidelines.
Now, Google’s algorithm and manual reviewers have become much more effective at discovering attempts to use links manipulate the search results.
The rules haven’t really changed, but they are now being strictly enforced on everything from those old directory submission and article marketing packages, all the way up to more complex guest blogging schemes.

If you have received a warning from Google Webmaster Tools about “unnatural links” or suspect the Penguin algorithm update has penalized your website, the solution is to remove as many of those spammy links as possible. Removing enough links to show Google a good faith effort to clean up your act is no small task – especially if you have hundreds, or thousands of links pointing to your site from spam blog networks, article marketing, link directories or exchanges, or just about anything else that did not really occur based on the merit of your website or content. And no, you can not simply disavow all of them. They do expect you to try to make a genuine effort to undo those mistakes.

Here’s how it works:
– Each domain that links to your website is visited and each link to your website is evaluated by a real person who knows the difference between linkspam and good links based on a combination of a wide array of technical factors, relevancy, quality of content, and potential real referral traffic.
– The webmasters of the sites that have the links that need to go are contacted to get them removed. Contact and removal are documented for inclusion in any Reconsideration Requests that are sent to Google.
– Any links that are not able to be removed are Disavowed using a properly formatted disavow file.
– For Manual Actions/Penalties, a Reconsideration Request is written specifically for your site and submitted. Google does not offer a reconsideration request option for Penguin and other algorithmic filters at this time.
– If a manual action’s reconsideration request is denied, we will keep working on finding & removing more links based on the follow up information provided by Google. And we’ll go through the whole process of requesting removals and disavowing as many times as necessary.
– The link removal and disavow process is time consuming, and great care should be taken so that good links that are actually helping your site are not touched, and the ones that are dragging you down are removed.

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